Monthly Archives: August 2011

FID ‘e-Letter’: Planning for 2012 FOS Campaign

Click to open Sept. 1 issue

The Sept. 1 issue of the FID e-Letter has been published and is available on the Finance Impact website.

By now, most of you should have reached your 2011 FOS campaign goals and started planning for the 2012 campaign season. A number of proposed benchmarks have been included in this issue to ensure your council is on track for next year.

Other topics include the following:

  • Fundraising during a “double-dip” recession
  • 2012 National Development and Fiscal Management Symposium dates
  • Upcoming FID training events
  • FID webinars for September and October

To read the full article and the rest of the issue, click the link above or on the image at left. Previous issues of the newsletter are available by following the links under the BSA Newsletters header at right.

New, Updated Recruitment Resources Released

A number of resources have either been created or recently updated by the Membership Recruitment Team to help your local recruiting efforts, including the following:

‘Delivery System Manual Cub Scout Program: Year A’ (English and Spanish)

Deliver the promise. This manual consists of the traditional Cub Scout program and can be delivered by volunteers or program managers. This easy-to-use, 36-week guide is suited for mixed-age groups and guarantees rank advancement. It can be implemented in any pack in the country. For help, call the Membership Recruitment Team at 972-580-2119. For English, go to or scan this QR code with your smartphone. For Spanish, go to or scan this QR code with your smartphone.

‘Scouting in Rural Communities’

Rural communities are important markets for Scouting. They present different challenges than urban and suburban communities do, and some of them may require extra effort to achieve good results. This booklet shows techniques and best practices for making Scouting come alive for young people, adults, and community organizations in rural districts. Go to or scan this QR code with your smartphone.

‘Scouting in the Hispanic/Latino Community’

This booklet provides unit-serving executives and Scouters with helpful approaches for successfully marketing Scouting to Hispanic Americans, including how-to strategies for recruiting Hispanic American volunteers at the council and unit levels. It also gives readers a good understanding of cultural traits shared by most Hispanic Americans. Go to or scan this QR code with your smartphone.

‘Best Methods for Multicultural Growth’

This collection of best methods from successful programs across the BSA will help in your efforts to fulfill your council’s mission to serve more youth. This booklet highlights ideas about building and sustaining units as well as recruiting additional youth and adult membership. Go to or scan this QR code with your smartphone.

Please forward this information to your council, district, and unit volunteers.

Use Research to Guide Your Marketing Efforts

To reach all markets, you must understand those you currently serve as well as those who are underserved so you can provide each market segment with targeted information to empower your communication.

The Council Market Analysis (on MyBSA under the Resources tab) can provide you with information about members you currently serve as well as indicate areas of opportunity. This report provides detailed zip code-level information about your current membership and total available youth. It also provides you with information about the predominant demographic segment in each zip code so you can better understand the customers or potential customers in that area.

Once you know more about your customers and potential customers, templates available on Brand on Demand provide collateral pieces such as fliers, posters, camp brochures, and Friends of Scouting brochures that can be targeted to different market segments in your council. Many of these materials are provided in English and Spanish.

To provide more insight into our target consumer, the Research & Program Innovation Department conducts major studies to show how Scouting affects the lives of youth, volunteers, and their communities. This information includes statistically valid results of program outcomes, and is accessible on the Marketing Research page that is linked off the Marketing Toolbox.

Another great resource is the BSA Fact Sheets link on the Marketing Toolbox. Fact sheets provide basic information about the various facets of Scouting—program, awards, relationships, history, and membership numbers—and are updated to reflect the most current information. Including supporting facts will strengthen your marketing efforts. Fact sheets are a great resource when creating your own press releases, Friends of Scouting brochures, or marketing collateral pieces, or as supplemental information to add to resources available through Brand on Demand.

The Council Marketing Resources Team is ready to assist. Please call the Marketing Hotline at 972-580-2239 with any questions.

New Local Council Employee Handbook Guidelines Introduced

All councils are encouraged to update their employee handbooks. The new Local Council Employee Handbook Guidelines are available on MyBSA > Resources.

Only Scout executives currently have access to the Local Council Employee Handbook Guidelines on MyBSA. For those who don’t have access but are responsible for making changes to the handbook, the Scout executive can email the file. Since there is an option to pull up the handbook as a Word document, each council can modify it to fit its needs.

We have created a summary of the changes and a suggested timeline to follow to have the handbook ready by year-end. More information will be available on webinars available to help you in completing your handbook.

If you have any questions, please contact Ray Morrell, director of talent management.

Technology in Scouting: Are We As Connected As We Think?

Does it seem as though every Scout and Scouter has a smartphone? Despite what it looks like in the mall or at some troop meetings, a 2010 study (Project Tomorrow’s Speak Up 2010) revealed that only 36 percent of Boy Scout-age students have a smartphone. The number of Venturing-age youth jumps to only 44 percent. A similar, wide gap occurs when urban vs. rural and ethnicity data is segmented.

As part of the 2010 U.S. Census, the National Telecommunications and Information Administration reported that only 66 percent of urban, and just over half (51 percent) of rural households had broadband access in 2009. That was a huge increase over the 2000 Census but not as widespread as most of us think.

Further, while 68 percent of white and 77 percent of Asian-American households had broadband, only 49 percent of African-American households, 48 percent of Native American households, and 48 percent of Hispanic/Latino households had access.

As for adults, according to the Pew Internet and American Life Project report released this July, 35 percent of us have a smartphone. Rural adults are half as likely as suburban and urban adults to own one. But unlike the other reports, non-Hispanic whites are less likely to own one: 44 percent of African-American and Hispanic adults have smartphones.

These reports make it even more alarming when we hear that districts are dropping instructor-led training, especially for Cub Scout leaders, because some or all of the training is online. There is no doubt that e-learning has a place for some Scouters, but in a program where fellowship, mentoring, and personal interaction are so important—and adult learning theory includes the need for experiential activity—instructor-led training is still the preferred method for most of our courses. Worse, by eliminating instructor-led training, we are also eliminating training for a large segment of our population.

The Volunteer Development Team and task force are seriously looking at the best platforms and content for youth and adult training. There is no question that we need to be prepared with the most effective training for a future that may indeed include interactive e-learning. Regardless of where we may be headed, in today’s environment we cannot forget the Scouters and Scouts who need face-to-face training. Nor can we forget—even if we do have universal access someday—the value of interactive, instructor-led, Scouting training.

‘Learning For Life and Exploring Today’: Overcoming Obstacles

Click to open Sept. issue

The September issue of Learning For Life and Exploring Today has been published and is available at

The issue’s lead story highlights working with school districts to address concerns they may have regarding the investments of time and money that the Learning For Life program requires.

Other topics include the following:

  • Working with the LFL Foundation
  • Exploring online career interest survey fact sheet
  • 2011 Aviation Exploring scholarship winners
  • 2011 Law Enforcement Exploring scholarship winners

To read the full article and the rest of the issue, click the link above or on the image at left. Previous issues of the newsletter are available by following the links under the BSA Newsletters header at right.

‘Human Chess Match’ to Highlight Chess Merit Badge Launch on Sept. 10

The official launch of the Chess merit badge is Sept. 10! Several special appearances and activities have been planned for the launch event in St. Louis, including a visit by Eagle Scout and NASA astronaut Greg Chamitoff, a human chess match with Scouts acting as the pieces on a giant board, and possibly an appearance by the LEGO Monster Chess robots.

If you can’t make the event in person, you can join us on the day of the launch from 1:05 to 1:25 p.m. Central to watch the human chess match at:

‘Supply Line’: New Scout Surge, Summit, Cub Scout Gear Available

Click to open August issue

The August issue of Supply Line is out, featuring stories on a range of new products that are available from the Supply Group such as Scout Surge 9/11 patches, Cub Scout rank T-shirts, Summit gear, and more.

To read the full article and the rest of the issue, click the link above or on the image at left. Previous issues of the newsletter are available by following the links under the BSA Newsletters header at right.

Adventure Builds at the Summit

Think all the fun at the Summit Bechtel Reserve is just for Scouts? Not quite!

Two years remain until the Summit opens its doors for the 2013 National Scout Jamboree, and as the excitement builds, so does the adventure. With construction happening pretty much around the clock, three sample activities for visitors are completed: a pump track, BMX course, and zip line. As part of the Summit Center, these activities are designed for two purposes: to train volunteers and to give visitors a taste of what the new high-adventure base has to offer. Make sure to check back for more updates.

Want to know what you are getting yourself into? Check out the debut video for the sample zip line, and stay tuned to see what a pump track looks like!

Help Your Units Spread the Word About Scout Surge 9/11

Scouts and volunteers across the country are being encouraged to create service opportunities from September 1-10 to remember the tragedy and heroism of 9/11 as part of Scout Surge 9/11.

Promote the activity, but let each district, troop, or crew make it as big and exciting as they want. This is a youth-driven event. To help spread the word about Scout Surge, download the Scout Surge flier and forward it to your units.