The 2012 Council Market Analysis reports are now posted on MyBSA. These customized reports are based on your council’s 2011 year-end membership and include information about each ZIP code in your council—including total available youth and membership for Cub Scouts, Boy Scouts, and Venturers; BSA market share; race and ethnicity data; household incomes; suggestions for recruiting, marketing, and fundraising; and much more.

You may download a PDF copy of the report from MyBSA > Resources Tab > Council Market Analysis Reports. Then, select the report by region, area, and headquarters city. You may receive Excel files for the tables in the report by sending an email request to research.team@scouting.org.