Let’s Keep Up The Momentum! Great Start for ‘Are You Tougher Than a Boy Scout?’
Great news! More than 439,000 households tuned in for Are You Tougher Than a Boy Scout? on Monday, March 4. That’s 439,000 households seeing the fun and excitement of Scouting!
That’s a terrific start. Let’s keep up the momentum—let your Scouting volunteers know that the best is yet to come with five more episodes on the National Geographic Channel.
Marketing has a full-court press on promoting Tougher to our internal and external audiences. We are pushing hard to drive even better ratings on Monday March 11 and all episodes through April 8.
Let us know what you are doing to promote the show! Email sarah.counts@Scouting.org
Looking for trailers and more assets to promote Scouting and the show? Find them on the: The Marketing Toolbox
Additional Resources:
- Original communications announcing this venture included a promise that past episodes would be available on-line, but we have not yet seen this link. Several troops would like to view this show at meetings, but have no access to the National Geographic channel. However, they would be able to access a link using a laptop to show and project an episode to their troop.