Tag: Marketing

Dates Set for NextConnect ’13 National Marketing Summits

NextConnect Featured

The dates and locations for this year’s NextConnect National Marketing Summits have been chosen: NextConnect Oakland—Aug. 12–13 NextConnect Washington, D.C.—Aug. 15–16 Looking to make that next connection with Scouting’s target audiences? Join us for NextConnect ’13, where you’ll hear from industry

Use Billboards to Spread the Scouting Message in Your Community

CBS Outdoors Boy Scout Billboard Featured

Spread the message of Scouting with a medium that is always “on”—outdoor billboards. CBS Outdoor has a single point of contact that councils can call to get a fantastic rate made available only to select nonprofit organizations. To learn how

Marketing News: Attend a ‘Marketing the Adventure of Scouting’ Webinar!

The February issue of Marketing News has been published and is now available online. In this issue, read more about “Marketing the Adventure of Scouting”! 2013 is unofficially dubbed “The Year of Adventure” in Scouting. With the Summit High Adventure

Webinar: Learn How Your Council Can Leverage ‘Are You Tougher Than a Boy Scout?’ Show

Are You Tougher Webinar Featured

Learn about the new Scout-focused reality TV show airing this spring. Hear about the show, how you can help drive viewership, and more important, how you can use the show to drive interest in your local programming, recruitment, and fundraising.

Marketing Webinars: Help Former Scouts and Families Reconnect With Scouting!

With more than 100 years of Scouting history, the Boy Scouts of America has positively affected a large number of people. Learn about alumni marketing resources to help you reach out to them! Tuesday, Nov. 27, 2012 – 9 a.m.

Marketing News: Annual Marketing Excellence Awards Coming Soon

The November issue of Marketing News has been published and is available online. In this issue, read more about the 15th Annual National President’s Awards for Marketing Excellence. Entries will be accepted by the National Council from Nov. 26, 2012,

A Brand New Day for BSA Brand Identity Guide!

Brand Guide Featured

The Brand Identity Guide is continuously improving, with newly updated information about the Web, social media, photography, and more! The Guide is still your compass to the BSA brand and brings updated guidelines to help you create and maintain a

Attend a Marketing Webinar on New Merit Badges

Mark your calendars for an upcoming webinar that outlines the slate of merit badges being introduced this year and how to use the pre-launch excitement around them to promote Scouting. Oct. 30, 2012 – 9 a.m. or 3 p.m. (Central)

Marketing News: Sign Up for Webinar on Harnessing Excitement of New Merit Badges

New MB Webinar Featured

The October issue of Marketing News has been published and is available online. In this issue, learn about an Oct. 30 webinar that outlines the slate of merit badges launching this year and how to use the pre-launch excitement around

Marketing Webinar: Use Some ‘Positive PR’ to Promote Scouting

Public relations is a low-cost, high-impact way to tell the Scouting story. What return are you getting on your public relations efforts? Learn tricks of the trade and best practices at an upcoming Marketing webinar on PR: Tuesday, October 2