The dates and locations for this year’s NextConnect National Marketing Summits have been chosen: NextConnect Oakland—Aug. 12–13 NextConnect Washington, D.C.—Aug. 15–16 Looking to make that next connection with Scouting’s target audiences? Join us for NextConnect ’13, where you’ll hear from industry
Spread the message of Scouting with a medium that is always “on”—outdoor billboards. CBS Outdoor has a single point of contact that councils can call to get a fantastic rate made available only to select nonprofit organizations. To learn how
The February issue of Marketing News has been published and is now available online. In this issue, read more about “Marketing the Adventure of Scouting”! 2013 is unofficially dubbed “The Year of Adventure” in Scouting. With the Summit High Adventure
Learn about the new Scout-focused reality TV show airing this spring. Hear about the show, how you can help drive viewership, and more important, how you can use the show to drive interest in your local programming, recruitment, and fundraising.
With more than 100 years of Scouting history, the Boy Scouts of America has positively affected a large number of people. Learn about alumni marketing resources to help you reach out to them! Tuesday, Nov. 27, 2012 – 9 a.m.
The November issue of Marketing News has been published and is available online. In this issue, read more about the 15th Annual National President’s Awards for Marketing Excellence. Entries will be accepted by the National Council from Nov. 26, 2012,
The Brand Identity Guide is continuously improving, with newly updated information about the Web, social media, photography, and more! The Guide is still your compass to the BSA brand and brings updated guidelines to help you create and maintain a
The October issue of Marketing News has been published and is available online. In this issue, learn about an Oct. 30 webinar that outlines the slate of merit badges launching this year and how to use the pre-launch excitement around
Public relations is a low-cost, high-impact way to tell the Scouting story. What return are you getting on your public relations efforts? Learn tricks of the trade and best practices at an upcoming Marketing webinar on PR: Tuesday, October 2